Why Script Flip

About The Founder 
Carrie Coleman

Getting clear on the stories We want to own let’s us lead our organizations, teams, families and communities with greater integrity.

EXPERIENCE

I hold an M.A. in Communications and have trained in Wayfinder, Immunity to Change, and Positive Intelligence coaching. I’m also a member of the Climate Coaching Alliance. With more than two decades of experience working in narrative change, I’ve led clients through innovation initiatives, developed strategic plans, and built collaborations for corporations, nonprofits, and public policy groups. I’ve worked closely with executives, founders, and boards to strengthen leadership, rebrand organizations, rethink product development, restructure services, and reframe outdated political stories that no longer serve. My deep passion for sustainability, social justice, and women’s issues drives my work today.

I’ve also worked with clients on a personal level—training them to tune into their bodies, develop precise movements, and treat their whole systems as a Pilates instructor. Coaching college athletes, post-surgery patients, dancers, and disabled clients taught me invaluable lessons about perseverance and working through challenges. I bring all of this experience into my leadership and life coaching work.

The big takeaways from these worlds:

Change is incremental
Community helps you achieve your goals
Grit and compassion are linked